Coucou

This branding project was created for an online design challenge focused on visual storytelling and emotional appeal. Coucou is a whimsical French patisserie that needed a brand identity evoking warmth, charm, and indulgence. The result blends elegant typography, a soft color palette, and vintage-inspired elements to reflect the sweet, handcrafted nature of their pastries — from croissants to macarons. The design extends across signage, packaging, and tote bags to create a cohesive, memorable brand experience.