Client:

Baksatales

Sector

Cultural Storytelling · Lifestyle

Project scope

A brand built around heartfelt stories and curated cultural treasures needed a refreshed identity one that honoured its roots while arriving into the present with clarity and confidence.

Year:

2021-2022

Deliverables

Logo Redesign

Sector

solution

Revamped the logo while honouring the traditional Indian trunk at its heart retaining the brand's emotional DNA and introducing cleaner lines, intricate folk-inspired detailing, and balanced typography that feels contemporary without losing cultural warmth.

A visual identity that now reflects the full meaning of Dil Se Duniya Tak from the heart, to the world refined, rooted, and ready for wherever the brand goes next.

Deliverables

Logo Redesign