Client:

Bone Clinic

Sector

Medical · Orthopedic Clinic

Project scope

The brief was specific — design a logo built entirely around the idea of movement.

Not just motion as a concept, but movement
as a medical value. The kind that tells a patient they're going to be okay. That recovery is possible.
That the clinic they've walked into understands
what it means to keep going.

Year:

2021-2022

Deliverables

Logo Design

Sector

solution

Designed two logo directions under the theme
"Keep Moving" each exploring how symbolism
could translate medical values into something
immediately understood.

The final mark combined three movements aerobics, yoga, and walking into one cohesive, dynamic symbol representing motion, balance, and recovery.

Simple enough to work at any size.
Meaningful enough to mean something.

Deliverables

Logo Design