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Client:

Crumb Club

Sector

Artisan Bakery · Food & Beverage

Project scope

Food and beverage branding lives or dies on personality.

Crumb Club needed more than a logo they needed an identity that made people feel like they belonged somewhere.
A brand that regulars wore with pride and new customers immediately understood.

The scope covered a full brand identity built around warmth, craft, and the quiet pleasure of something made properly.

Year:

2021-2022

Deliverables

Brand Identity · Logo Design

Sector
Sector
solution

Designed a brand identity rooted in the personality of the bakery itself warm, considered, and immediately likeable.

A logo that works on a box, a bag, a coffee cup, and an Instagram grid
without losing an ounce of character.

Colour, typography, and visual language chosen to feel handcrafted without looking homemade the balance that separates a great bakery brand from a generic one.

A brand people come back to before they've even decided what to order.

Deliverables

Brand Identity · Logo Design

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