Client:

Tanira

Sector

Luxury Ayurveda · Wellness

Project scope

A luxury Ayurvedic wellness brand needed an identity that honoured ancient ritual without looking like every other Ayurveda brand on the market rooted in heritage, built for the modern consumer.

Year:

2021-2022

Deliverables

Brand Identity · Logo Design

Sector

solution

Built a brand identity system around the intersection of ancient Ayurvedic philosophy and contemporary luxury aesthetics.

Deep burgundy, warm linen, and ink tones a palette that feels both rooted and refined.

A logo and visual language that speaks to conscious consumers in India, the UK, and across global wellness markets without explaining itself.

Tagline developed as part of the identity:
Ancient ritual. Modern skin.

Deliverables

Brand Identity · Logo Design